The Uncommon Balcrank Velvetizer in Full Color
The only merchandisers to be offered in a full two-tone color scheme. You could get the Service Salesman in these “Permaplastic” enamel colors or simply all white. We are still attempting to confirm, but this rare Balcrank workbench may have been the earliest service merchandiser ever produced by an established company.
We have been unable to locate any images of this workbench in the wild. If you have any leads on where one these Velvetizers may reside, please give us a shout.
During the same time frame, The Cincinnati Ball Crank Co. also produced these other lubricators and service desks. Some of which had custom Balcrank engraved handles.
Here is the door off of the above lubrication cabinet. It was recently found it down in Argentina.
Alemite and the Stewart Warner factory in Chicago
A look back; In 1924 Stewart Warner acquired the Alemite Corp. and moved them into their ever growing complex in Chicago.
In the 1950’s they had 6000 employees at this Stewart Warner location alone. The Lubrication division was located in the basement area.
In 1994 the plant at the Diversey Parkway was demolished after portions of the company were sold off and others moved their operations to Mexico.
Just before the demo, a group was sent in to salvage and one of them left with this unique narrow Alemite service cabinet.
I am intrigued that they still had 1950’s cabinets in use up into the 90’s.
Recreating Logos and Factory Stickers
For many years we have wondered what this Kent-Moore badge may have looked like up close.
With the above image, of a partial original decal, we have created a graphic close to what would have been attached to 1940-46 benches.
Here is a early 1940’s Alemite logo we cleaned up from a military toolbox.
Other Companies that may have produced Merchandisers
In our many searches and discussions with experts like Jack Sim, a few other manufacturers names have come up that may have built work station cabinets over the years. We have yet to confirm any of these, but would love to hear if anyone out there has any proof that workbenches were offered by these Companies.
Gilbarco offered these lube wall battery cabinets. We could totally see them producing a similar bench with cabinets.
Air-Boy supplied a line of lubrication benches. We are looking for more info on this company.
The Grover Mfg. Co. built a line of Lubrication equipment and is still in business today. As always, we are continually searching to confirm if they ever built a work station to accompany their Lube Units.
Walter E. Allen Chrysler Plymouth Dealership in OK
A Look back; 1947 images of an period Car Dealership and what sat inside their service area
Below is a image from an Ad from Weaver for their twin post lifts, showing 12 window-top Alemite benches
Here are a few more. Across two different service areas, that is at least 15 Alemite cabinets
Currently the city is attempting to bring this building back to how it appeared in the 40’s
The Historical Literature Collection
We are always hunting for Manufactures catalogs as well as original Ads.
U.S. Air Compressor Company
In the late 40’s U.S. Compressor built a line of lubrication equipment and possibly a merchandiser.
We have yet to find a full workbench, but have not given up searching to see if the company actually produced one.
Welcoming 2020
Happy New Year to all!
All of these work stations are now 80 years old.
A Collection of Workbench Emblems
We have been acquiring these Merchandiser Badges over the years and are now getting them scanned, so we can 3D print new metal reproductions.
Coming soon …
Searching for Lincoln Engineering benches in promotional ads
It is hard to believe that we have had trouble tracking down ads from Lincoln that show their popular 1945 - 57 merchandisers. With the quantity produced, there should be plenty of magazine ads and catalogs floating around. To our dismay their simply isn’t much out there.
The two ads above are the only ons we have with the model 2765 present in it.
Update
We found these two wonderful Lincoln ads from sellers in Canada with measurements, features and drawings
We do stumble onto images of these units in use in the late 1940’s every now and then.
Notice the K60 Snap On toolbox behind him
If you have advertisement images or a catalog of this style Lincoln workbench, please reach out to us as we are always attempting to expand our historical archive.
The Elusive Borroughs Workbench
A friend of the website shared these images with us of a rare Borroughs merchandiser.
The Borroughs Manufactuing Company still produces cabinets and commercial shelving today. These pictures are of the only surviving specimen we have seen to date.
Above is a original photo of two Borroughs units in use at a Pontiac dealership in Pittsburg.
The Unique "Under-Window" Merchandiser Cabinets
Most of the major manufacturers offered these lower style work benches to their consumers.
The quantities must of been very low as most of these benches are quite scarce.
Custom Car Dealership or Oil Company Emblems for Workbenches
Alemite Window-Top model emblems
