Merchandiser Catalog Front Pages

A collection of all the main Workbench manufactures catalog front/ad pages. Recently, I found this Lincoln Engineering pamphlet from 1947, of all places for sale on Etsy.

Almost all of the companies referred to their work station cabinet units as Service Merchandisers, outside of Alemite and Balcrank.

Lincoln Engineering Early Merchandisers

As early as March 1940, Lincoln started producing these deco styled workbenches.

They came with a built in front light, wall surround and a unique waterfall top marquee sign. These early door badges state Lincoln Systems.

 
 

The flip down door on the bench was for access to the parts washer bin.

Around ‘41 the company added in a left cabinet door on the front of the rounded top bench.

Sometime before ‘45, they included their straight sided desk into this model with the more standard double door access.

Workbenches we have never seen photos of

Over the years, these are the two Merchandisers that we have been unable to find any real-world images of. Anyone out there seen one?

The 1940 Balcrank Service Salesman

And the 1946 AMPCO Mechanic’s Bench, from Amarillo TX


 
 

Also, here is an early styling Lincoln lube cabinet that we have yet to see.

Work Stations with repurposed Workbenches

We all know that finding the original desk for a Workbench can be quite a task at times. Here are some cabinets with creative solutions for replacement workbenches.

Lincoln with a 60’s Shure bench

Kent-Moore’s with a proper width desk. Bonus; You could actually use these with a chair.

How about a Lincoln with a toolbox and a fridge?

Shure with a Bear Telaliner cabinet and one with a kitchen counter

Three Alemite’s with desks in place

 
 

This might be my favorite repurposing of a bench. A Youngstown kitchen sink cabinet, with a top added to it, makes a nice fitting workbench for this Lincoln.

Custom Lincoln's with extra trim

Here are a few unique Lincoln Engineering cabinets with extra stainless

This last Lincoln merchandiser, has had a section added for light up glass, and even Alemite emblems. But the raised side edge, door handles, and bench cabinet spacing give it away.

Original 40's - 50's Merchandiser Prices

Here are some of the original prices for these Work Stations over the years.

First Alemite, 1940 - $199.00

 
 

Balcrank Workbench, 1940 - $216.50

Kent-Moore Cabinet, 1940 - $135.50 in Michigan or $160.50 to Oakland, CA

 
 

ARO Merchandiser, 1948 - $265.00

Later Alemite, 1949 - $274.50

 
 

Sioux Valve Service Bench, 1949 - $395.00

Latest Kent-Moore, 1950 - $210.00

 
 

Lincoln Short Merchandiser and Cart, 1953 - $360.00

Cheapest vs Most Expensive Merchandisers we have seen

Throughout the years we have seen many varying prices on Workbenches. We thought we would share some on both ends of the price spectrum.

We have seen beat cabinets listed for sale for a hundred dollars, but this complete, original paint Lincoln, was amazingly only $175.

 
 

On the highest side; this same style Lincoln (below) was listed on Hemmings a couple years ago for $36,000.

Lincoln Merchandisers being used in the 40's

We enjoy discovering old newspaper ads and articles showing these workbenches in their original service departments. Here are some unshared Lincoln’s in glorious black and white.

Largest and Smallest mechanics Workstations / Cabinets

Looking though our archive images, we thought it would be interesting to share some of biggest and tiniest cabinets we have seen to date.

First up is this huge double Lincoln lubrication surround, out of Raymond Ford in Ohio. Measuring in at 14 feet tall and over 26 feet long.

Also up there in the Large category is this 21 foot long custom cabinet out of a Studebaker dealership in Montana…

and a large cabinet built by Graco.

On the Smaller side, here is a short Lincoln storage cabinet.

30 inches wide, by 41” tall, and 15” deep.

Alemite and Shure also produced some pretty small cabinets…

 
 

but nothing quite this tiny.

Below are custom 3d printed workbenches by “Improbable Garage”.

 
 

Inspired by Alemite styling, they are producing these 1/64 scale cabinets. You can see these and their other products on Ebay at this link.

Welcoming 2020

Happy New Year to all!

All of these work stations are now 80 years old.

Searching for Lincoln Engineering benches in promotional ads

It is hard to believe that we have had trouble tracking down ads from Lincoln that show their popular 1945 - 57 merchandisers. With the quantity produced, there should be plenty of magazine ads and catalogs floating around. To our dismay their simply isn’t much out there.

 
Lincoln_bench_with_lift.jpg
 
Lincoln_Ad_w_bench_cu.jpg

The two ads above are the only ons we have with the model 2765 present in it.

Update

  • We found these two wonderful Lincoln ads from sellers in Canada with measurements, features and drawings

 
Lincoln_specs_full.jpg
 

We do stumble onto images of these units in use in the late 1940’s every now and then.

Notice the K60 Snap On toolbox behind him

Notice the K60 Snap On toolbox behind him

If you have advertisement images or a catalog of this style Lincoln workbench, please reach out to us as we are always attempting to expand our historical archive.

The Unique "Under-Window" Merchandiser Cabinets

Most of the major manufacturers offered these lower style work benches to their consumers.

The quantities must of been very low as most of these benches are quite scarce.

The ARO service merchandiser

With only two pictures of their elusive work stations, this ARO cabinet may be one of the more rare units out there.

ARO_workstation_maybe_ShureBuilt.jpg
ARO_Emblem.jpg

Possessing an indented single stainless trim piece across the top of the cabinets and a study center bench, the ARO merchandiser appears to be able to take a variety of different center sections. Much of the benches details, like hinges, handles and proportions, tend to have me believe that they may have been built out of surplus Lincoln Engineering units. We have not seen the rectangular ARO emblem until January 1948 and after, so that is the best gauge of when these cabinets would have been manufactured.

If you have one of these workbenches, please reach out to us.

ARO_buick_color.png

1949 Buick Lubricare photo ad

Update

Here is a ARO bench with a different style to the top of the cabinets.

ARO_Hudson_front.jpg

Workbenches in unique color schemes

Here are some fun color ways we have seen over the years

and here are 2 Texaco themed benches with a lot going on