M I S C
Other makers Benches and Cabinets - Statistics and History - U.S.A.
Excelsior Tooling - The only Company manufacturing these Work Stations today.
When did these Work Stations first appear in Service Departments?
Our research uncovered this Balcrank ad for their Velvetizer "SERVICE SALESMAN" from a 1935 catalog. It is complete with; a pull-down locking door, workbench area light, custom ordered department lettering, power and lube outlets, and even a parts washer.
What would draw a dealership or garage to purchase Department Service Merchandisers?
To give your Service Department a clean and organized appearance. To offer the mechanics more efficiency and a dedicated work area, based on the task.
Heavy duty and modular to fit any desired configuration, these Work Stations added efficiency to any busy Service Area. All manufacturers delivered their Merchandisers enameled in White only.
You would have a choice of Ad Glass for a given specialty or Marquee signage that could be customized by department or dealer.
- Ads and units in use -
Images of the Merchandiser building process
Work Station Emblems through the years
The New Excelsior Cabinets
We recently had the honor of meeting the gentlemen behind these beautifully constructed Work Stations. Their company is fabricating high quality cabinets that are deeply inspired from those from the 1940's. The gauge of steel used is actually thicker than most of the original manufacturers units. We love that you can change the units into different configurations by adding cabinets together. The founders share the passion anyone viewing these images does and have used that enthusiasm to create a new line of Merchandisers with an exceptional eye for detail and quality.
All of their products are built from quality steel and premium alloys with powder-coated enamel finishes and trimmed in your choice of material. The products are of a modular design so they can be tailored to suit different budgets and end uses. This also makes it easier to ship and assemble onsite. With the range of component options that are available, they ensure maximum functionality of the product.
John Bean Visualiner
Manufactured in Lansing Michigan, John Bean offered a steering service wall cabinet called the "Visualiner". It appears their were six different configurations / models. Years of manufacturing were from 1947 through the 50's. Typically these models measured 137 inches wide, 70 inches tall, and 16 inches deep
The 1947 model above, had no top trim and was slightly shorter than the following years. The Visualiner sign did not have the right and left wings, because there were two mirrors attached to the top of the cabinet for further alignment needs.
John Bean cabinets being used as back-bars